Media prices are falling, so advertising becomes more profitable. The combination of low prices on media and weak competition gives companies the opportunity to cheaply grab market share. Then came truly frightening times for marketing managers. How to respond? What is the optimal strategy? There are several rules of survival in the times of crisis....
The modern market is absolutely unpredictable. And yet it lives according to strict laws. The marketers need to be known to achieve maximum results in their business – that is the main task of the marketer. Cold calculation or intuition? “Maximum results” is a wide concept. What do professional marketers deal with? At first glance,...
Overalls bearing the company’s logo are related to economy and practicality. A preference of corporate style involves a significant increase of costs for development of design solutions, customized tailoring, selection of necessary materials and so on. Overalls long ago ceased to perform exclusively utilitarian function. Often the image part plays a very important role. The...
The ability to manage money competently is especially valuable quality in the conditions of financial crisis, when the purchasing power of the population is shrinking, inflation is rising, and currency exchange rates are completely unpredictable. Below are the common mistakes related to money affairs along with financial planning advice to help manage your own finances...
It’s easy to make mistakes when you’re trying to do your own tax return, but some mistakes seem to happen way too often. We asked a couple of tax pros about gaffes they see over and over again when people fly solo on tax prep. Here are four big ones they want you to avoid. 1....